Lyft/Lab

Role_
Design Lead

Client_
BAT

Agency_
VML (WTC)

Role_
Design Lead

Client_
BAT

Agency_
VML (WTC)

Lyft/Lab was a Swedish, tobacco-free nicotine pouch brand that created limited-edition flavors inspired by customer feedback. Each collection had a unique theme, and loyal customers who shared reviews could earn rewards and gain access to exclusive mixology events.

UI design_

Gamification_

As Design Lead on the Lyft/Lab project, I set the design direction and worked hands-on to craft web pages, iconography, illustrations, and motion. I collaborated closely with the Lyft/Lab brand team to bring the experience to life.

Deliverables_
Design Direction
Design System
UI Design
Motion

More work

More work