UI/Visual Design Lead.
Previously at VML (WTC), Kano, Poke, PlayStation, and more.

With 20 years of experience in the creative industry, I have honed my skills across print and digital disciplines. I specialise in helping brands adopt a digital-first approach, emphasising best-practice design principles and accessibility. I excel at creating brand-focused digital experiences, e-commerce platforms, and design systems, guiding projects from concept to delivery.

Expertise.
Art Direction
Design Direction
Creative Consulting
UI Design
Ecommerce
Design Systems
Brand Identity
Brand Guidelines
Print & Packaging

Clients.
Brand Experience

Brand experience includes brands that are recognised globally. These are not all the brands I have worked with over the years. I have also worked with many domestic companies, as well as lesser known up & coming brands and start-ups,

Experience.
Creative Agencies

Agency

Role

Years

VML (WTC)

Design Lead

2020 – 2025

Kano

Design Lead

2019 – 2020

Poke

Design Lead

2018 – 2019

Digitas

Senior Designer

2018

HMX

Art Director

2018

Poke

Design Lead

2017 – 2018

Possible

Senior Designer

2017

Fjord

Senior Designer

2017

Spark 44

Senior Designer

2017

Sapient

Senior Designer

2016

R/GA

Senior Designer

2016

Poke

Senior Designer

2015 – 2016

Sapient

Senior Designer

2015

Rufus Leonard

Senior Designer

2014

Digitas

Senior Designer

2013 – 2014

PlayStation

Senior Designer

2012 – 2013

AIA Worldwide

Senior Designer

2012

Gyro

Senior Designer

2012

M&C Saatchi

Senior Designer

2012

Dare

Senior Designer

2012

Fivesite

Senior Designer

2007 – 2012

Agency experience includes agencies I have worked at as a freelancer/contractor and perm over the passed 20 years. While some freelance gigs only lasted a few weeks or months, most contracts have lasted more than a year.